Iridescent Ordinary

Iridescent Ordinary

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Iridescent Ordinary
Iridescent Ordinary
Bite-size Beauty

Bite-size Beauty

Old school Instagram style

Rubi McGrory's avatar
Rubi McGrory
Aug 15, 2022
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Iridescent Ordinary
Iridescent Ordinary
Bite-size Beauty
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I took a stroll through my Instagram feed: 1,725 posts dating back to May 2011. 

I’m partly motivated by this August theme of finding beauty, but also processing Instagrams current iteration as a Tik-tok wannabe. Like most, I miss the good old days of Instagram when we all used to post pictures of ourselves, our friends, our shenanigans and things we found beautiful. 

Slowly, Instagram morphed from a quaint internet photo album into a shiny, hyper-algorithmic, video-heavy, marketing platform. Also, memes. 

April 2013, Jubilee Line, London

As a visual artist and a small business person, Instagram is one of the best ways to send my work and ideas into the world. Pictures can be simple: compose shot, click, compose a clever caption, then post. [Or rather: hire a social marketing team and photographers, schedule a photo shoot, stage, set lighting, pose, snap, pose again, check lighting, find a better background, post-production edit, schedule post, check metrics, etc etc.] 

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